LOGO AND BRAND IDENTITY DESIGNER
based in the UK, helping growth driven businesses and individuals to create a strong and empowering brands.
WHAT IS A LOGO
WHAT IS A BRAND IDENTITY
A logo is a symbol or trademark made up of text and images used to identify a business.
Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.
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