What is a logo?

A logo is a symbol or wordmark used to identify a business, group or individual.

A logo is what most people will use to identify a brand like Nike, McDonalds, Apple or Amazon.

Logos can be used on pretty much anything, for example, business cards, websites, posters, mobile apps, screens, billboards and lots more. A logo must flexible enough to easily fit on to any of these applications.


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My process is designed to be simple, to make the project efficient and to involve my clients as much as possible in the whole process. Before I do anything, I ask client how they want to communicate,


Below is a list of useful tools, websites and resources for logo designers. ​ Over the years I have been jotting down the sites/people/tools (some useful, some, not so much) I have used that have help

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